Pitch Deck Formatting and Standardization (Byko)
Summary
This process involves the visual refinement and standardization of Sokrates pitch decks, specifically targeting the “Byko” presentation materials. The workflow focuses on correcting font size inconsistencies and expanding layout elements like cards and grids to ensure readability and professional presentation without altering the underlying business content.
Details
The standardization process was applied to two primary versions of the Byko pitch deck: Sokrates_Byko_Friendly.pptx and docs/pitch/Byko.pptx. The initial state of these documents was characterized by “chaotic” font sizes ranging from 8pt to 48pt and cramped layout components that hindered readability.
Standardization of Sokrates_Byko_Friendly.pptx
For the “Friendly” version of the deck, a specific typographic hierarchy was established to ensure consistency across the 6-slide presentation:
- Slide Titles: Standardized at 42pt bold.
- Card Titles: Set to 22pt bold in amber color (previously varying between 20-24pt).
- Body Text: All card and step body text was set to 17pt regular (previously 15-17pt).
- Step Indicators: Circle numbers were increased to 30pt.
To accommodate the standardized text sizes, the following layout adjustments were made to the card dimensions:
- 3-Column Cards (Slide 2): Expanded to 4800w x 6200h.
- 2x2 Grid Cards (Slides 3-5): Expanded to 7200w x 3300h, representing a 37% increase in height to prevent text from appearing cramped.
- Step Cards (Slide 6): Expanded to 14400w x 2200h.
Standardization of docs/pitch/Byko.pptx
A separate standardization pass was performed on the core Byko pitch file located in the docs/pitch/ directory. This version utilized a different scale:
- Hero Title (Slide 1): 36pt.
- Standard Slide Titles: 24pt bold.
- Card Titles: 16pt bold.
- Card/Step Body: 13pt.
- Step Numbers: 18pt.
In this version, the body text boxes and background shapes on slides 3 through 6 were specifically enlarged to ensure that the 13pt body text had sufficient “room to breathe,” as the previous layout had forced text down to 8pt to fit within the original shapes.
Constraints and Methodology
The formatting was performed programmatically (via bash-driven tools interacting with the .pptx files). A strict constraint was maintained throughout the process: the content of the slides and the speaker notes remained untouched. The adjustments were strictly limited to visual properties (font size, shape dimensions, and positioning) to ensure the integrity of the pitch messaging while improving professional aesthetics.